is often different than what they're designed for.
Peter Booth, the managing parter and director of Tin Horse, talks about "practice-based innovation." He and his team look at what consumers actually do with their products, how they handle their packaging, how they make the product fit their lifestyle, and use that insight to help shape their design.
This falls in line with a building trend I've noticed recently of releasing products in beta and letting consumers help perfect your product.
Of course, focus groups and testing has been around for a while, but design is trending to much more collaborative. The design process is opening up to beyond the studio space, and it's putting the consumer in control of what they buy.
cool.
via Selectism.
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