A good investigation into why Disney's John Carter is on route to becoming the biggest box office flop of all time.
:: Too much creative control given to helmer Andrew Stanton.
:: His blinding loyalty to the original novels
:: His overestimation of the character's clout
:: No mention of his pedigree in trailers (Wall-E, Finding Nemo)
:: Only hitting one of the hallowed four quadrants at a time in the trailers
:: How after Star Wars etc borrowed everything from Edgar Rice Burroughs' worlds, John Carter looks derivative, even though it was the first
a (conservatively) $250,000,000 oops
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